Environment agnostic solution for performant, automated user intelligence and analysis
WeMeta creates an integrated platform for users to access, interact with, and gain insights from multiple blockchains. It doesn't matter if you're from the Ethereum, Binance Smart Chain, or any other blockchain ecosystem.
At the heart of WeMeta's Omnichain efforts is the end user. With features like zero-knowledge data control, WeMeta ensures that while data flows freely across chains, user privacy remains paramount.
Beyond just transactions and financial metrics, WeMeta leverages its Omnichain capabilities to provide insights into user behavior, engagement, and preferences across multiple chains.
This offers businesses a unique perspective that was previously only possible for major tech corporations.
Through its sophisticated SDKs and APIs, WeMeta allows applications to be built, integrated, and understood across various blockchains. This ensures developers don't have to start from scratch for each chain, and users get a consistent experience.
Journey with Abby, a regular theme park visitor, to see how WeMeta elevates real-world experiences.
Abby has a WeMeta account and has accumulated Disney IP NFTs, with a fondness for Boba Fett from Star Wars.
As they walk past a Star Wars display, an exhilarating AR experience unfolds: Boba Fett emerges, engaging in a dramatic AI-generated scene, culminating with a direct interaction with Abby.
Overwhelmed with joy, Abby captures the moment with a selfie for Instagram, amplifying her experience to her followers.
A few days later, at Walmart, Abby is pushed a targeted offer influenced by her park experience: a discount on a new Star Wars game with the purchase of a Coke and Pudgy Penguin.
WeMeta Analytics captures Abby's engagement: she inspects the game, contemplates the purchase, but ultimately decides against it.
This data both offers invaluable insights for future targeted offers and promotions, and the value of the real estate where the events took place. A new, deep, unique understanding comes from combining offchain and onchain environments to drive outcomes.
Throughout this experience, Abby remains in control of her data. Disney and Walmart access behavioral patterns without breaching her identity, respecting user privacy.
Abby is aware of how her data aids in personalizing her experiences, establishing trust in the WeMeta platform.
Forever21 & Metayachts partnered with Metaverse Group & Metaverse Architects to create a virtual store and fashion experience in Decentraland for Fashion Week.
The team leveraged the WeMeta Builder Tag - a plug-and-play solution for Metaverse scene analytics - which helped collect otherwise lost data including foot traffic, social expression and player activity before, during, and after the event.
The scene was well-walked, converting over 1,000 new players to Decentraland and peaking at over 13,000 live sessions during Fashion Week's live show.
Many of the users were engaged with the scene, spending an average of 27 minutes active on site and changing outfits over 1,200 times! The scene performed well relative to the entire world, reaching 6th most popular overall, and Forever 21 increased NFT sale conversions from near 0% to 1.49%.
Players showed strong signs of engagement throughout the event. The 3,510 recorded users spent a grand total of 981 hours across the scene, with users spending a massive 65x more time active than idle!
For the most part, player activity was evenly distributed around the parcels comprising the scene. But during the store's concert, nearly all players migrated to the house and faced the stage. With the average camera holding at least a glimpse of the performance nearly the whole show.
As might be expected from Fashion Week, the audience was overflowing with custom wearables - 1,771 in total, of which 728 were entirely unique!
Our new Heartbeat technology will allow for the tracking of individual player x, y, and z coordinates with a pulse - ensuring consistent tracking of user journeys throughout the event, and cross-environment conversion tracking.
Though we saw 1,771 wearables, the Forever21 collection did not crack the most popular wearables on scene. Though this is expected as the Forever21 wearables were for purchase, rather than airdropped like their counterparts, the incredible 1.49% in-game conversion can be better capitalized.